DEVTRACO ATTAINS SUPERBRAND STATUS

Posted on: September 21st, 2012


Devtraco Limited has been awarded Superbrand status in the very first Superbrands Awards in Ghana since the program was established internationally.  Devtraco is the only Ghanaian real estate developer in this prestigious group of brands.

Established in 1994, Superbrands is the world’s leading arbiter of branding. It identifies, recognises and pays tribute to the great brands in the world. The organisation has for the past 17 years worked with over 12,000 big brands globally.

Participation in Superbrands is by invitation only. It provides an extensive brand promotional platform and is today established in more than 88 countries around the world. The aim of the Superbrands organisation is to raise the awareness of and promote the discipline of branding, as well as to celebrate the success of leading international and local brands. Eligible brands are identified by an independent consumer survey and by an expert panel of marketing, advertising and branding professionals. Superbrands programmes have proven to be outstanding success throughout the world. Comprehensive distribution and public relations programmes have built significant business and consumer audiences for all of the participating brands.

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